How does innovativeness yield superior firm performance? : the role of marketing effectiveness
Güven Alpay, Muzaffer Bodur, Cengiz Yilmaz and Pinar Büyükbalci
Year of publication: |
2012
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Authors: | Alpay, Güven ; Bodur, Muzaffer ; Yilmaz, Cengiz ; Büyükbalci, Pinar |
Published in: |
Innovation : management, policy & practice ; the international journal for innovation research, commercialization, policy analysis and best practice. - Maleny, Qld : eContent Management Pty Ltd, ISSN 1447-9338, ZDB-ID 21764566. - Vol. 14.2012, 1, p. 107-128
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