How Does Language Matter for Services? Challenges and Propositions for Service Research
Year of publication: |
2012
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Authors: | Holmqvist, Jonas ; Grönroos, Christian |
Published in: |
Journal of service research : JSR. - Thousand Oaks, Calif. [u.a.] : Sage Periodicals Press, ISSN 1094-6705, ZDB-ID 14900695. - Vol. 15.2012, 4, p. 430-443
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