How does website quality and trust towards website influence online purchase intention?
Year of publication: |
2018
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Authors: | Kouser, Rukhsana ; Niazi, Ghulam Shabbir Khan ; Bakari, Haroon |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 12.2018, 3, p. 909-934
|
Subject: | customer service | website quality | normative influence | online shopping | online purchase intention | trust towards website | Website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality |
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