How durable are compromise effects?
Marcel Lichters, Holger Müller, Marko Sarstedt, Bodo Vogt
| Year of publication: |
October 2016
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|---|---|
| Authors: | Lichters, Marcel ; Müller, Holger ; Sarstedt, Marko ; Vogt, Bodo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 10, p. 4056-4064
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| Subject: | Consumer durables | Context effect | Compromise effect | Real payment | Serotonin | Tryptophan depletion | Wiederholte Spiele | Repeated games | Konsumentenverhalten | Consumer behaviour | Dauerhafte Konsumgüter | Durable goods | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.02.039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011553896