The influence of serotonin deficiency on choice deferral and the compromise effect
Year of publication: |
April 2016
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Authors: | Lichters, Marcel ; Brunnlieb, Claudia ; Nave, Gideon ; Sarstedt, Marko ; Vogt, Bodo |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 2, p. 183-198
|
Subject: | choice deferral | compromise effect | real payments | serotonin | tryptophan depletion | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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