Did you tell me the truth? : the influence of online community on eWOM
Jun Yang; Enping (Shirley) Mai; Joseph Ben-Ur
| Year of publication: |
2012
|
|---|---|
| Authors: | Yang, Jun ; Mai, Enping ; Ben-Ur, Joseph |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 3, p. 369-389
|
| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562254