How effective complaint management affects customer retention : the case of group-buying site grouper.mk
Nina Angelovska, Sasho Josimovski, Lidija Pulevska Ivanovska
| Year of publication: |
2022
|
|---|---|
| Authors: | Angelovska, Nina ; Josimovski, Sasho ; Pulevska Ivanovska, Lidija |
| Published in: |
Management : journal of contemporary management issues. - Split : Ekonomski Fak. Sveučilišta, ISSN 1846-3363, ZDB-ID 2400420-0. - Vol. 27.2022, 1, p. 151-166
|
| Subject: | complaint management | contentanalysis | customer complaints | customer satisfaction | e-commerce | group buying deal platform | CRM | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.30924/mjcmi.27.1.9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502522