How effective is the sponsorship of global sports events? A comparison of the FIFA World Cups in 2006 and 1998
Year of publication: |
2010
|
---|---|
Authors: | Nufer, Gerd ; Bühler, André |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 11.2010, 4, p. 33-49
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | sponsorship | event marketing | ambush marketing | FIFA World Cup | recall | image |
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