How emerging markets are reshaping the innovation architecture of global firms
Year of publication: |
2013
|
---|---|
Authors: | Shankar, Venkatesh ; Hanson, Nicole |
Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 10.2013, p. 191-212
|
Subject: | Multinationales Unternehmen | Transnational corporation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Angepasste Technologie | Appropriate technology | Schwellenländer | Emerging economies |
-
Resource-constrained innovation and business models in emerging markets
Winterhalter, Stephan, (2015)
-
Reverse innovation : insights from western medical equipment manufacturers in China
Widenmayer, Bastian Ludwig Paul, (2012)
-
Zeschky, Marco B., (2014)
- More ...
-
How emerging markets are reshaping the innovation architecture of global firms
Shankar, Venkatesh, (2013)
-
How Emerging Markets are Reshaping the Innovation Architecture of Global Firms
Shankar, Venkatesh, (2013)
-
Sales response to corporate social irresponsibility and the mitigating role of advertising
Sharpe, Stacey, (2021)
- More ...