How endowed versus earned progress affects consumer goal commitment and motivation
Year of publication: |
2010
|
---|---|
Authors: | Zhang, Ying ; Huang, Szu-chi |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 4, p. 641-654
|
Subject: | Konsumentenverhalten | Consumer behaviour | Motivation | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | USA | United States |
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