Rebuilding a global brand under crisis – case of a global brand Maggi
Year of publication: |
2019
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Authors: | Srivastava, Rajesh Kumar |
Published in: |
International Journal of Pharmaceutical and Healthcare Marketing. - Emerald, ISSN 1750-6123, ZDB-ID 2280280-0. - Vol. 13.2019, 2 (03.06.), p. 118-139
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Publisher: |
Emerald |
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