How fakes make it through : the role of review features versus consumer characteristics
Shabnam Azimi, Kwong Chan and Alexander Krasnikov
| Year of publication: |
2022
|
|---|---|
| Authors: | Azimi, Shabnam ; Chan, Kwong ; Krasnikov, Alexander |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 5, p. 523-537
|
| Subject: | Authenticity | Deception detection | Fake review | Negative review | Online review | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Produktinformation | Product information |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-04-2021-4597 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399718