How far can we push sceptical reflexivity? : an analysis of marketing ethics and the certification of poverty
Year of publication: |
2009
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Authors: | Neyland, Daniel ; Simakova, Elena |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 7/8, p. 777-794
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Subject: | Marketingtheorie | Marketing theory | Marketing | Ethik | Ethics | Fairer Handel | Fair trade | Textilindustrie | Textile industry |
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