Marketing mobile futures: assembling constituencies and creating compelling stories for an emerging technology
Elena Simakova; Daniel Neyland
| Year of publication: |
2008
|
|---|---|
| Authors: | Simakova, Elena ; Neyland, Daniel |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 8.2008, 1, p. 91-116
|
| Subject: | RFID | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003674848