How Freemium Gets Consumers to Pay a Premium : The Role of Loss-Aversion
Year of publication: |
2018
|
---|---|
Authors: | Mishra, Nishant |
Other Persons: | Najafi, Sajjad (contributor) ; Najafi Asadolahi, Sami (contributor) ; Tsay, Andy (contributor) |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Risikoaversion | Risk aversion | Theorie | Theory | Preismanagement | Pricing strategy | Risikoprämie | Risk premium |
Extent: | 1 Online-Ressource (67 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 23, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.2961548 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Loss aversion, habit formation and the term structures of equity and interest rates
Curatola, Giuliano, (2015)
-
Time Variations in the Equity Premium : Is It Habit Formation or Loss Aversion?
Monnin, Pierre, (2009)
-
Essays in industrial organization
Karle, Heiko, (2009)
- More ...
-
Dynamic Pricing Under Consumer's Sequential Search
Najafi, Sajjad, (2020)
-
Cost-per-Impression Pricing for Display Advertising
Fridgeirsdottir, Kristin, (2017)
-
Newsvendor Selling to Loss-Averse Consumers with Stochastic Reference Points
Baron, Opher, (2014)
- More ...