How funny was that? : uncovering humor mechanisms
Year of publication: |
2014
|
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Authors: | Spielmann, Nathalie |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 9/10, p. 1892-1910
|
Subject: | Advertising | Measure development | Involvement | Affect | Cognition | Humor | Kognition | Werbewirkung | Advertising effects | Werbung | Messung | Measurement |
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