How gratitude influences customer word-of-mouth intentions and involvement : the mediating role of affective commitment
Syed Muhammad Fazal-e-Hasan, Ian N. Lings, Gary Mortimer, and Larry Neale
| Year of publication: |
2017
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|---|---|
| Authors: | Fazal-e-Hasan, Syed ; Lings, Ian N. ; Mortimer, Gary ; Neale, Larry |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 2, p. 200-211
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| Subject: | Virales Marketing | Viral marketing | Kundenbindung | Customer retention | Studium | University education | Pakistan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2016.1270769 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011702501