How I did it : Timberland's CEO on standing up to 65,000 angry activists
Year of publication: |
2010
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Authors: | Swartz, Jeff |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 88.2010, 9, p. 39-43
|
Subject: | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Umweltorganisation | Environmental organization | Corporate Social Responsibility | Corporate social responsibility | Internationale Beschaffung | Global sourcing | Schuhindustrie | Footwear industry | USA | United States |
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