Perceived organizational motives and consumer responses to proactive and reactive CSR
Year of publication: |
2011
|
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Authors: | Groza, Mark D. ; Pronschinske, Mya R. ; Walker, Matthew |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 102.2011, 4, p. 639-652
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Experiment | USA | United States |
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