How important are brands? : a cross-category, cross-country study
Year of publication: |
2010
|
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Authors: | Fischer, Marc ; Völckner, Franziska ; Sattler, Henrik |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 5, p. 823-839
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method | OECD-Staaten | OECD countries |
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