How international nonprofits build brand equity
Year of publication: |
2009
|
---|---|
Authors: | Laidler-Kylander, Nathalie ; Simonin, Bernard L. |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 14.2009, 1, p. 57-69
|
Subject: | Nonprofit-Organisation | Nonprofit organization | International | Markenimage | Brand image | Nonprofit-Marketing | Nonprofit marketing |
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