How intervention can empower children as consumers in dealing with advertising
Year of publication: |
September 2016
|
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Authors: | Mar Pàmies, Maria del ; Ryan, Gerard ; Aparicio-Valverde, Mireia |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 40.2016, 5, p. 601-609
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Subject: | Children as consumers | consumer education | advertising literacy | effectiveness of consumer interventions | attitudes towards advertising | dealing with advertising | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Werbewirkung | Advertising effects | Zielgruppe | Target group | Online-Marketing | Internet marketing |
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