How Many Viewers Does a Cable Network Need? A Survival Analysis of Cable Networks

This paper employs survival/duration analysis to determine how subscriber levels affect cable networks' survival probabilities. Using piecewise-constant hazards estimation, we find that an additional one million subscribers increases a cable network's probability of survival in a given year by 17%

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Year of publication:	[2006]
Authors:	Brown, Keith S.
Publisher:	[2006]: [S.l.] : SSRN
Subject:	Kabelfernsehen \| Cable television \| Schätzung \| Estimation \| Wirtschaftlichkeit \| Economic effectiveness \| Rentabilität \| Profitability \| Vertriebsweg \| Distribution channel

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Extent:	1 Online-Ressource (23 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Applied Economics, Forthcoming
Classification:	C41 - Duration Analysis ; D21 - Firm Behavior ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.)
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012779792