How market orientation enhances business performance through value creation : Iranian commercial banks
Year of publication: |
2020
|
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Authors: | Aghazadeh, Hashem ; Rahmanian, Emad ; Abolmolouki, Hassan |
Published in: |
International journal of financial services management : IJFSM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-8062, ZDB-ID 2436140-9. - Vol. 10.2020, 1, p. 18-37
|
Subject: | market orientation | value creation | financial services | banking industry | emerging markets | Bank | Betriebliche Wertschöpfung | Value creation | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Schwellenländer | Emerging economies | Beziehungsmarketing | Relationship marketing | Finanzdienstleistung | Financial services |
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