How marketing communications correlates with business performance
Damijan Mumel; Nina Hocevar; Boris Snoj
| Year of publication: |
2007
|
|---|---|
| Authors: | Mumel, Damijan ; Hocevar, Nina ; Snoj, Boris |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 23.2007, 2, p. 83-91
|
| Subject: | Marketing | Kommunikation | Communication | Unternehmenserfolg | Firm performance | Korrelation | Correlation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003491946