How marketing shapes the behaviour of culture participants
Year of publication: |
2020
|
---|---|
Authors: | Sobocińska, Magdalena |
Published in: |
Perspectives on consumer behaviour : theoretical aspects and practical applications. - Cham, Switzerland : Springer, ISBN 978-3-030-47379-2. - 2020, p. 281-298
|
Subject: | Behaviours of culture consumers | Marketing | New media | Typology of cultural institutions | Ward’s method |
-
Your Ad Here: The Cool Sell of Guerrilla Marketing
Serazio, Michael, (2010)
-
Sponsoring the French Open : an examination of social media buzz and sentiment
Delia, Elizabeth B., (2015)
-
Impact and OperaScotland, the listings and archive website
Fraser, Peter James, (2017)
- More ...
-
Management of value for customers on the culture market
Sobocińska, Magdalena, (2015)
-
Premises and potential for the application of semotics in marketing research
Sobocińska, Magdalena, (2016)
-
Mazurek-Łopacińska, Krystyna, (2021)
- More ...