Sponsoring the French Open : an examination of social media buzz and sentiment
Year of publication: |
2015
|
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Authors: | Delia, Elizabeth B. ; Armstrong, Cole G. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 29.2015, 2, p. 184-199
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Subject: | sponsorship | new media | marketing | Frankreich | France | Social Web | Social web | Sponsoring | Sponsorship | Online-Marketing | Internet marketing |
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