How much can you trust online information? : cues for perceived trustworthiness of consumer-generated online information
Lee-Yun Pan; Jyh-Shen Chiou
| Year of publication: |
2011
|
|---|---|
| Authors: | Pan, Lee-yun ; Chiou, Jyh-shen |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 25.2011, 2, p. 67-74
|
| Subject: | Produktinformation | Product information | Virales Marketing | Viral marketing | Social Web | Social web | Vertrauen | Confidence | Glaubwürdigkeit | Credibility | Erfahrungsgüter | Experience goods | Vertrauensgüter | Credence goods |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009129703