Configuring the evolving role of ewom on the consumers information adoption
Year of publication: |
2020
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Authors: | Khwaja, Muddasar Ghani ; Zaman, Umer |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 6.2020, 4/125, p. 1-13
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Subject: | eWOM | information adoption | perceived risk | source credibility | trust inclination | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Vertrauen | Confidence | Informationsverhalten | Information behaviour | Glaubwürdigkeit | Credibility | Produktinformation | Product information | Risiko | Risk |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc6040125 [DOI] hdl:10419/241511 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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Configuring the evolving role of ewom on the consumers information adoption
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