How much do online consumers really value free product returns? : evidence from eBay
Guangzhi Shang, Pelin Pekgün, Mark Ferguson, Michael Galbreth
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Shang, Guangzhi ; Pekgün, Pelin ; Ferguson, Mark ; Galbreth, Michael |
| Published in: |
Journal of operations management. - Hoboken, NJ : Wiley, ISSN 0272-6963, ZDB-ID 856225-8. - Vol. 53/56.2017, p. 45-62
|
| Subject: | Consumer returns | Online retailing | Marketing-operations interface | eBay | Online-Handel | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Internet-Auktion | Online auction | Auktion | Auction | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jom.2017.07.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011792943