Strategic behavior for hotel standby upgrade programs : empirical evidence and pricing implications
Year of publication: |
2022
|
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Authors: | Yılmaz, Övünç ; Ferguson, Mark ; Pekgün, Pelin ; Shang, Guangzhi |
Published in: |
Journal of operations management. - Bognor Regis : Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 68.2022, 6/7, p. 675-701
|
Subject: | digital upgrades | hotel revenue management | loyalty programs | management of technology | strategic behavior | Hotellerie | Hotel industry | Revenue-Management | Revenue management | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy |
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