How mutuality reinforces partnership development : Japanese and Korean marketing perspectives
Year of publication: |
2012
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Authors: | Lee, Yang-im ; Trim, Peter R. J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 5, p. 770-779
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Subject: | Ausländische Tochtergesellschaft | Foreign subsidiary | Unternehmenskultur | Corporate culture | Lernende Organisation | Learning organization | Elektronikindustrie | Electronics industry | Japanisch | Japanese | Koreanisch | Korean | Vergleich | Comparison | Beziehungsmarketing | Relationship marketing | Großbritannien | United Kingdom |
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