How naive theories drive opposing inferences from the same information
Hélène Deval; Susan P. Mantel; Frank R. Kardes; Steven S. Posavac
| Year of publication: |
2013
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|---|---|
| Authors: | Deval, Hélène ; Powell Mantel, Susan ; Kardes, Frank R. ; Posavac, Steven S. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 6, p. 1185-1201
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| Subject: | Produktinformation | Product information | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Kanada | Canada |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740321