Managing customer switching behavior in the banking industry
Year of publication: |
July-September 2017
|
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Authors: | Thaichon, Park ; Quach, Sara ; Bavalur, Amulya Sai ; Nair, Meeta |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 38.2017, 3, p. 142-154
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Subject: | Australia | bank | customer satisfaction | customer service | customer switching | ease of banking | qualitative | Australien | Konsumentenverhalten | Consumer behaviour | Bank | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenservice | Customer service |
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