How online grocery shopping drives private label food purchases
Year of publication: |
2023
|
---|---|
Authors: | Verstraeten, Julie ; Heeremans, Eva ; Geuens, Maggie ; Vermeir, Iris |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 167.2023, p. 1-14
|
Subject: | External product cues | Grocery shopping | Heuristics | Shopping channel | Store brands | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Online-Handel | Online retailing | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Markenartikel | Brand | Lebensmittel | Food | Vertriebsweg | Distribution channel |
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