How online social ties and product-related risks influence purchase intentions : a Facebook experiment
Year of publication: |
2013
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Authors: | Wang, Jyun-Cheng ; Chang, Ching-Hui |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 12.2013, 5, p. 337-346
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Subject: | Social networking sites | Information diagnosticity | The strength | Purchase intention | Product-related risks | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Soziale Beziehungen | Social relations |
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