How organizational culture boosts strategic flexibility

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Strategic flexibility (SF) enables companies to respond quickly and effectively to changes in their market environment. A positive organizational culture can help strengthen SF and its impact can be increased through adoption of Industry 4.0 capabilities and high levels of market orientation. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.