How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry
Year of publication: |
2010
|
---|---|
Authors: | Ogba, Ike-Elechi ; Johnson, Rebecca |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 11.2010, 2, p. 77-89
|
Subject: | Ernährungsverhalten | Eating habit | Lebensmittelverpackung | Food packaging | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Eltern | Parents | Großbritannien | United Kingdom |
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