How perceived brand globalness creates brand value
Year of publication: |
2003
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Authors: | Steenkamp, Jan-Benedict E.M. ; Batra, Rajeev ; Alden, Dana L. |
Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 34.2003, 1, p. 53-65
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