How Perceived Brand Globalness Creates Brand Value
Year of publication: |
2012
|
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Authors: | Steenkamp, Jan‐Benedict EM ; Batra, Rajeev ; Alden, Dana L. |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
Extent: | 1 Online-Ressource (34 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 20, 2002 erstellt |
Other identifiers: | 10.2139/ssrn.339365 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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