How place quality brands improve product quality : a perspective on advanced standards leading technological innovation
Year of publication: |
2024
|
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Authors: | Zheng, Hao ; Sun, Yefang ; Zhang, Yueyi ; Lu, Chenyuan |
Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 35.2024, 11/12, p. 1212-1232
|
Subject: | advanced standards | multiple mediation model | place quality brand | product quality | quality improvement | technological innovation | Produktqualität | Product quality | Innovation | Qualitätsmanagement | Quality management | Technischer Fortschritt | Technological change | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Standardisierung | Standardization |
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