The impact of government policies on place branding performance : evidence from China
Hui Zhou, Yueyi Zhang and Li Zhou
| Year of publication: |
2023
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|---|---|
| Authors: | Zhou, Hui ; Zhang, Yueyi ; Zhou, Li |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 34.2023, 6, p. 712-742
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| Subject: | government policy | inter-firm collaboration | market environment | place branding performance | PLS-SEM | China | Standortmarketing | Place marketing | Markenführung | Brand management | Unternehmenserfolg | Firm performance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2022.2092469 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013550277