How preexisting beliefs and message involvement drive charitable donations : an integrated model
Year of publication: |
2022
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Authors: | Van Steenburg, Eric ; Spears, Nancy |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 1, p. 209-251
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Subject: | Advertising | Cause marketing | Donations | Elaboration likelihood model | Nonprofit | Theory of planned behaviour | Fundraising | Nonprofit-Organisation | Nonprofit organization | Werbung | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Werbewirkung | Advertising effects | Wohltätigkeit | Charity |
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