How price labeling strategy affects consumers' purchase intention? : the role of perceived price difference in price assessment
Year of publication: |
2023
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Authors: | Liang, Wanqi ; Zhou, Deyi ; Rizwan, Muhammad ; Huseynov, Samir |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 11, p. 2878-2893
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Subject: | Numerosity effect | Price labeling strategy | Price perception | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Warenkennzeichnung | Product labelling | Preis | Price |
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