How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior : a meta-analysis
Year of publication: |
2015
|
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Authors: | Blut, Markus ; Frennea, Carly M. ; Mittal, Vikas ; Mothersbaugh, David L. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 2, p. 226-229
|
Subject: | Switching costs | Customer satisfaction | Repurchase intentions | Repurchase behavior | Kundenzufriedenheit | Wechselverhalten | Switching behaviour | Aktienrückkauf | Share repurchase | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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