How to promote cooperation in the hospitality industry : generating practitioner-relevant knowledge using the GABEK qualitative research strategy
Year of publication: |
2012
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Authors: | Pechlaner, Harald ; Volgger, Michael |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 24.2012, 6, p. 925-945
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Subject: | Gastgewerbe | Hospitality industry | Unternehmenskooperation | Inter-firm cooperation | Werbung | Advertising | Qualitative Methode | Qualitative method |
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