How proof of previous donations influences compliance with a donation request : three field experiments
Year of publication: |
March 2018
|
---|---|
Authors: | Jacob, Céline ; Guéguen, Nicolas ; Boulbry, Gaëlle |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 15.2018, 1, p. 1-8
|
Subject: | Social proof | Donation | Fundraising | Altruismus | Altruism | Feldforschung | Field research | Theorie | Theory | Wohltätigkeit | Charity |
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