How relationship norms affect consumers' stance on differential customer treatment
Sabine Hommelhoff; Florian von Wangenheim
| Year of publication: |
2015
|
|---|---|
| Authors: | Hommelhoff, Sabine ; Wangenheim, Florian von |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 67.2015, 2, p. 196-225
|
| Subject: | Differential Customer Treatment | Fairness | Mass Marketing | Relationship Norms | Service Expectations | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm | Gerechtigkeit | Justice | Dienstleistungsmarketing | Services marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010513457