Trends in the behavioral sources of customer profitability and the role of flat-rate pricing
Year of publication: |
2012
|
---|---|
Authors: | Frank, Felix Maximilian |
Other Persons: | Wangenheim, Florian von (degree supervisor) ; Friedl, Gunther (Reviewer) ; Wangenheim, Florian von (Reviewer) |
Publisher: |
München : Universitätsbibliothek der TU München |
Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Telekommunikationspreis | Telecommunications price | Konsumentenverhalten | Consumer behaviour |
Extent: | Online-Ressource (XVIII, 200 S.) graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | München, Technische Univ., Diss., 2012 |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Afifi, Iqbal, (2018)
-
Transaction attributes and customer valuation
Braun, Michael, (2015)
-
An integrated approach to customer value : a comprehensive-practical approach
Klanac, Nataša Golik, (2013)
- More ...
-
Understanding the role of the internet in the digital age : a multichannel, multistudy examination
Ackermann, Sebastian, (2012)
-
Remote Services - Herausforderungen der Erbringung fernerbrachter Dienstleistungen
Wangenheim, Florian von, (2008)
-
Wangenheim, Florian von, (2006)
- More ...