How salespeople see organizational citizenship behaviors : an exploratory study using the laddering rechnique
Year of publication: |
2015
|
---|---|
Authors: | Guenzi, Paolo ; Panzeri, Federico |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 2, p. 218-232
|
Subject: | B2B | Laddering | Exploratory research | Organizational citizenship behaviors | Salespeople | Arbeitsverhalten | Work behaviour | Verkaufspersonal | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
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